Subscriber Profile Management
As they develop and deploy new subscriber-centric services, communications service providers are finding that subscriber profile and subscriber context data are valuable components of their network. With Kabira’s Subscriber Profile Management Element, which is part of Kabira’s Policy Orchestration Product Suite, communications service providers can monetize this data and unlock new ways to accelerate their pace of return.
Subscriber Profile Management unifies the disparate systems and data sources that hold this valuable information and makes that data available in a way that CSPs can capture the value that this information holds. Kabira’s Subscriber Profile Management Element allows CSPs to gather subscriber profile data, usage and status data from the various siloed systems that hold this information and make it available from a central repository. By aggregating this information in one place, CSPs can open the door to exploit new business models and partnerships and drive new sources of revenue, such as mobile advertising and multi-party loyalty programs.
Solutions based on this product help legacy systems interface with new offerings. They also enable the caching of subscriber profiles to optimize query speed, while simultaneously minimizing burden that would result from delivering these new services on those existing legacy systems. These solutions can also be extended to support interfaces to 3rd party systems that go beyond the capabilities of the CSP’s existing network capabilities and open the potential for new revenue generating partnerships.
Based on Fluency™, Kabira’s high-performance, high-availability transaction platform, this product can retain the entire broadband subscriber base 'in memory' using commonly-available low-cost server hardware. By aggregating the subscriber data in a scalable high performance system, the Kabira Profile Management Solution makes this data available to policy enforcement, applications platforms, charging systems, and other 3rd party systems so that the CSP can deliver new revenue generating services.
With the Kabira’s Profile Management Element CSPs can do the following:
- Provide a unified and consistent view of a customer across all subscribed services
- Coordinate a customer’s activity across disparate organizations
- Enable correlation of customer activity and analytics of customer behavior across disparate product lines
- Enable creation of innovative customer-oriented marketing campaigns
- Leverage the investment in existing subscriber databases by reducing the demand on these systems resulting from new fast-growing services
