Webinar: Monetizing Mobile User Behavior
To view the recording of this webinar, please click here.
-------
Mobile data traffic is growing at unprecedented rates. Users are accessing information, practicing personal and business communications, executing commerce transactions and expanding social networks on their mobile devices. Mobile operators around the globe are delivering tremendous value to the user by investing in 3G and 4G (LTE/WiMAX) infrastructures to support this activity. Nevertheless, the value of this powerful IP-centric infrastructure cannot fully be harnessed by the “all you can eat” fixed-price or volume-based pricing models.
This session will showcase examples of operators that have implemented intelligent service aware infrastructure solutions, launched new bundled service packages and established creative pricing plans that reflect the value of the service to the end user. The discussion will highlight the technical, business and marketing issues involved, as well as the results of such implementations.
Monetizing Mobile User Behavior
Speaker: Manish Gupta, Vice President of Global Marketing for Kabira
Moderator: Ed Finegold, Associate Publisher for Pipeline Magazine
About Manish Gupta 
Manish Gupta is responsible for all Kabira marketing functions world-wide, including product management, product marketing, marketing strategy, public relations, and marketing communications. Over the last nineteen years, Gupta has established marketing and business development excellence at Aperto Networks, Apple, Jetstream Communications, Megisto Sytems and National Semiconductor. In addition to his executive operational roles, Gupta has been a member of the Board of Directors at Aperto Networks and the WiMAX Forum. Gupta has provided thought leadership globally for several facets of the communications industry including 3G, WiMAX, DSL, VoIP, webcasting, interactive appliances, and satellite communications. Gupta received his B.S.E.E. and M.S.E.E. from Georgia Institute of Technology, and an MBA from Santa Clara University in California.
About Edward J. Finegold 
Ed Finegold is Associate Publisher for Pipeline Magazine. He has 15 years of experience in the telecommunications industry with specialties in billing, service fulfillment, and IT business alignment. He has authored two books on OSS/BSS architecture and program management and is the former Editor in Chief of Billing World and OSS Today magazine. He currently writes “The BSS Report” monthly for Pipeline and provides consulting to several of the world’s largest IT suppliers.
Visit Kabira's blog at www.kabira.com/blog
Or follow us on Twitter: Kabira_Tech
on LinkedIn: Kabira Technologies
and on Facebook: Kabira Technologies
